Brand Guidelines

DM Sans

Primary typeface — used for all headings, body text, and interface elements.

Light 300

Regular 400

Medium 500

Semibold 600

Bold 700

JetBrains Mono

Technical typeface — used for labels, code snippets, technical identifiers, and system-level elements.

Label Example

code_example.run()

v2.4.1 — Build 2026.02

We Are

• Professional — authoritative without being inaccessible
• Precise — every word earns its place
• Defence-heritage — language rooted in mission command
• Substantive — claims backed by capability

We Avoid

• Jargon without context — if a term needs explanation, explain it
• Hyperbole — no "revolutionary", "game-changing", "disrupting"
• Casual tech-bro language — no "crushing it", "10x", "move fast"
• Empty promises — we demonstrate, not promise

Dark Interfaces

Clean, dark backgrounds using the navy palette. Dark-first design conveys sophistication, technical authority, and reduces visual noise — letting content and data take centre stage.

Gold Accents

Gold is used sparingly for emphasis: primary CTAs, labels, key data points, and active navigation states. It carries authority and draws the eye to what matters most.

Teal for Active States

Teal signals positive, active, or operational states. Used for success indicators, active toggles, secondary accents, and to convey health and readiness in system interfaces.

Precision Grids

Grid backgrounds and structured layouts suggest precision, engineering discipline, and systematic thinking. Every element is deliberately placed within a clear visual hierarchy.